MARC状态：审校 文献类型：西文图书 浏览次数：10
- 题名/责任者:
- Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Ren鈋e Mauborgne.
- 出版发行项:
- Boston, Mass. : Harvard Business School Press, 2005.
- ISBN:
- 1591396190 (hardcover : alk. paper) :
- ISBN:
- 9781591396192 (hardcover : alk. paper)
- 载体形态项:
- xv, 240 p. : ill. ; 25 cm.
- 个人责任者:
- Kim, W. Chan.
- 附加个人名称:
- Mauborgne, Renee.
- 论题主题:
- New products.
- 论题主题:
- Market segmentation.
- 中图法分类号:
- F272
- 书目附注:
- Includes bibliographical references (p. [223]-229) and index.
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