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题名/责任者:

Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg.

出版发行项:

Hoboken, N.J. : Wiley, 2007.

ISBN:

9780471979937 (cloth) :

ISBN:

0471979937 (cloth)

载体形态项:

viii, 296 p. : ill. ; 24 cm.

个人责任者:

Clancy, Kevin J., 1942-

附加个人名称:

Krieg, Peter C., 1951-

论题主题:

Marketing-Decision making.

论题主题:

Marketing-Management.

论题主题:

Product management.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references (p. 277-283) and index.

豆瓣简介：