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Online Public Access Catalogue

题名/责任者:

Web marketing for dummies / by Jan Zimmerman.

出版发行项:

Hoboken, NJ : Wiley Pub., 2007.

ISBN:

9780470049822 (pbk.) :

ISBN:

0470049820 (pbk.)

载体形态项:

xx, 388 p. : ill. ; 24 cm.

丛编题名:

--For dummies.

个人责任者:

Zimmerman, Jan.

论题主题:

Web sites-Marketing.

论题主题:

Internet marketing.

中图法分类号:

F713.36

一般附注:

Includes index.

摘要附注:

Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on how to take advantage of guerilla marketing and maximize marketing dollars.

豆瓣简介：