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中文图书1.重新定位:marketing in an era of competition, change, and crisis F274/463
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机械工业出版社 2017
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中文图书2.Repositioning:marketing in an era of competition, change, and crisis.英文版 F274/440
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可借复本:2 Jack Trout, Steve Rivkin
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中文图书3.The power of simplicity:a management guide to cutting through the nonsense and doing things right... F272/457
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可借复本:1 Jack Trout, Steve Rivkin
机械工业出版社 2017
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