机读格式显示(MARC)

• 000 00801cam 22002174a 4500

• 001 0000307588

• 005 20080513154100.0

• 008 040903s2005 maua b 001 0 eng

• 020 __ |a 1591396190 (hardcover : alk. paper) : |c CNY228.32

• 020 __ |a 9781591396192 (hardcover : alk. paper)

• 040 __ |a DLC |c Wuxilib

• 090 __ |a F272/W1

• 093 __ |a F272 |2 4

• 100 1_ |a Kim, W. Chan.

• 245 10 |a Blue ocean strategy : |b how to create uncontested market space and make the competition irrelevant / |c W. Chan Kim, Ren鈋e Mauborgne.

• 260 __ |a Boston, Mass. : |b Harvard Business School Press, |c 2005.

• 300 __ |a xv, 240 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. [223]-229) and index.

• 650 _0 |a New products.

• 650 _0 |a Market segmentation.

• 700 1_ |a Mauborgne, Renee.