机读格式显示(MARC)

• 000 00843cam 2200229 a 4500

• 001 0000307348

• 005 20080513153000.0

• 008 070129s2007 njua b 001 0 eng

• 020 __ |a 9780471979937 (cloth) : |c CNY285.79

• 020 __ |a 0471979937 (cloth)

• 040 __ |a DLC |c Wuxilib

• 090 __ |a F713.5/W2

• 093 __ |a F713.5 |2 4

• 100 1_ |a Clancy, Kevin J., |d 1942-

• 245 10 |a Your gut is still not smarter than your head : |b how disciplined, fact-based marketing can drive extraordinary growth and profits / |c Kevin Clancy, Peter Krieg.

• 260 __ |a Hoboken, N.J. : |b Wiley, |c 2007.

• 300 __ |a viii, 296 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 277-283) and index.

• 650 _0 |a Marketing |x Decision making.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Product management.

• 700 1_ |a Krieg, Peter C., |d 1951-